The 76ers have announced a partnership with Five Below to create the Kids Club. For a membership fee, kids aged 4-14 will be able to receive a plethora of benefits. These range from apparel to discounts and gift cards both on the 76ers team site and at Five Below locations and more. Aside from these benefits, members will also receive exclusive invites to Kids Club events throughout the year. All members are welcome to these events as long as they have a parent or guardian accompanying them.
A Natural Fit
Five Below is a Philadelphia based retailer whose affordable products make it a perfect shopping experience for children and their parents. This will mark Five Below’s first partnership with an NBA team, but the pairing seems to be one that makes a lot of sense for both parties. “We are thrilled to partner with 76ers team to launch a great new kids-centric program for fans in Philly. The synergy between our brands couldn’t be better as we ignite the passion of kids in our stores and on the court,” said Five Below’s Executive VP of Marketing and Strategy David Makuen.
The 76ers Chief Marketing Officer Katie O’Reilly added, “With Five Below being the only tween-and-teen-dedicated retailer in the country, our shared values and vision will create memorable experiences and moments for young fans and their families. Fans can expect to see this partnership come to life throughout the greater Philadelphia area just in time for the playoffs as 76ers-branded experiences will begin in Five Below locations throughout the region.”
Young fans are perhaps one of the most important demographics for the NBA. Through good experiences at games and with the team, they could become fans for life. By partnering with a company whose mission is centered around giving kids and their parents affordable options, it shows the 76ers devotion to those young fans.